5 Takeaways From the Ampere Analysis at Mip London: Broadcasters More Important Than Ever, YouTube as a Growing Destination for Factual, Sports Boost

Variety · 2026-02-24
5 Takeaways From the Ampere Analysis at Mip London: Broadcasters More Important Than Ever, YouTube as a Growing Destination for Factual, Sports Boost

At a presentation at this year’s Mip London, Ampere Analysis’ executive director Guy Bisson drilled down on the current state of factual television, looking into the booming effect of sports commissioning, the impact of YouTube as a destination for factual content and shifting differences between st