Smeg Unveils First Air Fryer with Built-in Steamer in Four Vibrant Colors – Available Now

Italian kitchen appliance brand Smeg has launched its first air fryer equipped with a built-in steamer, marking a bold expansion into smart, multifunctional cooking appliances. The new model made its debut at Milan Design Week earlier this year and is now available in four striking colors: vibrant red, classic white, sleek black, and soft mint green. Designed to blend style with innovation, the appliance combines rapid air frying with steam technology, enabling users to cook healthier meals without sacrificing flavor or texture. With Smeg’s signature retro-modern aesthetic, the device stands out in any kitchen while offering practical benefits like reduced oil use and faster cooking times. This launch underscores Smeg’s growing focus on premium, design-forward home appliances tailored for modern, health-conscious consumers. The integration of steaming functionality addresses rising demand for versatile, low-fat cooking methods—especially among millennials and Gen Z cooks who value both aesthetics and wellness. As global demand for multi-cooking devices surges, Smeg’s entry into this space signals a strategic move to capture market share in the high-end kitchen tech segment. The product's immediate availability across key European retailers and select online platforms highlights strong commercial momentum. For savvy shoppers seeking stylish, sustainable kitchen upgrades, this launch offers a compelling fusion of form and function.