Samsung's Secret Luxury 'W' Series Foldables: The New W25 and W25 Flip Revealed

Samsung has quietly operated a luxury phone line in China since 2008 under the 'W' series, and its latest models—the W25 and W25 Flip—are turning heads. Unlike the mainstream Galaxy Z Fold and Flip series, these devices are exclusive to the Chinese market and carry a premium price tag. The W25 is a book-style foldable, while the W25 Flip is a clamshell, both featuring high-end materials like ceramic and gold accents. The W25 is powered by a Snapdragon 8 Gen 3 for Galaxy chip, has a 200MP main camera, and supports S Pen, while the W25 Flip offers a 3.4-inch cover display and a 50MP camera. Prices are steep: the W25 starts at 15,999 yuan (about $2,200), and the W25 Flip at 9,999 yuan (about $1,400). These phones matter because they show Samsung's strategy to capture luxury buyers in China, competing with brands like Huawei's Ultimate Design series. The W series blends cutting-edge foldable tech with opulent design, signaling Samsung's commitment to the high-end segment. As foldables become more mainstream, Samsung is doubling down on exclusivity to maintain its edge in a crowded market.