Samsung's Mauro Porcini: Design at Milan Design Week is 'An Act of Love'

Samsung's participation in Milan Design Week 2026 champions a new design philosophy, articulated by Chief Design Officer Mauro Porcini, where "design, at its core, is an act of love." The company's exhibition, "The Future. Unfolded. Love in Action.," moves beyond mere functionality to explore the human side of technology, emphasizing empathy and emotional connection. Porcini explained that true innovation lies in anticipating users' needs, both functional and emotional, creating technology that enhances well-being and fosters deeper relationships. Samsung aims to make technology an intuitive, supportive partner, reducing digital stress and promoting a sense of calm. This humanistic approach prioritizes inclusivity and accessibility, with a focus on design that strengthens social connections and community bonds. By embedding love and empathy into product development, Samsung seeks to redefine the role of technology in our lives, ensuring it serves to enrich human experiences and foster genuine connection in an increasingly digital world.