Bad Bunny's Super Bowl Halftime Show: A Deep Dive into the Creative Process Behind the Iconic Casita and Puerto Rican Tribute

Production designer Julio Himide and creative/show director Harriet Cuddeford discuss their collaboration with Bad Bunny for his 2023 Super Bowl halftime performance. Their process involved immersive trips to San Juan to capture the essence of Puerto Rican culture, culminating in the recreation of the iconic "Casita" on stage. This symbol, representing home and heritage, was central to conveying the artist's roots to a global audience. Himide and Cuddeford detail their holistic approach, integrating set design, lighting, costumes, and choreography to create a cohesive artistic narrative. They emphasize the challenges of live production and the importance of authentic cultural representation. The performance is highlighted as a significant moment for Latinx visibility in mainstream entertainment, setting a new standard for how artists can celebrate their heritage on a global stage and connect with audiences on a deeper, more meaningful level.