Bitbase Launches 2.0 Upgrade with New Mascot BENIE, Moving from Trading to Value Platform

Bitbase, a global digital asset exchange, announced the launch of Bitbase 2.0 on November 2, 2026, marking a shift from a trading platform to a value platform. The upgrade introduces a new brand identity and mascot, BENIE, now live across the app, website, and social channels. The rebrand is guided by the statement “MARKET FLOWS. WE FOCUS.” and builds on Bitbase 1.0's foundation, which includes Spot, Futures, TradFi, and Earn products, regulatory registrations with FinCEN and AUSTRAC, and monthly Proof of Reserves secured by Fireblocks. The 2.0 rollout will occur in three phases: the brand upgrade, followed by product experience improvements, and finally changes to user engagement. Nicholas Lo, Chief Business Officer, emphasized starting with the brand to set standards for subsequent changes. This strategic evolution matters because it signals Bitbase's commitment to long-term user value and trust in a competitive market. The phased approach aims to deliver a stable and clear trading experience, with BENIE serving as the face of communication. Bitbase will announce further details through official channels, keeping users engaged in the transformation.