YouTube Ad Revenue Misses Q3 Estimates as Subscriber Count Tops 150 Million

YouTube's advertising revenue fell short of analyst expectations in the third quarter, signaling a slowdown in growth for the video platform. Parent company Alphabet reported YouTube ad revenue of $8.92 billion, missing the $9.09 billion consensus estimate from analysts. This marks a notable deceleration compared to previous quarters, reflecting broader pressures on digital advertising spend. Meanwhile, YouTube's subscription business showed resilience, with its combined YouTube Music and Premium subscriber base surpassing 150 million globally. The company continues to invest in features and content to drive both ad-supported and paid engagement. The revenue miss underscores challenges in the competitive online video landscape, where platforms vie for both viewer attention and advertiser budgets. As YouTube refines its monetization strategies, all eyes will be on the holiday quarter to see if ad spending rebounds.