United CEO Scott Kirby Says Starlink Is Now a Top Factor for Passengers Choosing an Airline

United Airlines CEO Scott Kirby revealed that Starlink, SpaceX's satellite internet service, is becoming one of the most important factors for passengers when selecting an airline, second only to schedule reliability. Speaking on a podcast, Kirby emphasized that in-flight connectivity has evolved from a nice-to-have amenity to a critical decision driver for travelers. United has committed to equipping its entire fleet with Starlink, with rollout expected to begin in 2025, aiming to provide free high-speed Wi-Fi to all passengers. This move positions United ahead of competitors in the race for superior onboard internet, as airlines increasingly view connectivity as a key differentiator. The partnership with SpaceX underscores the growing influence of satellite technology in commercial aviation and signals a shift in how airlines compete for customer loyalty. As more carriers adopt similar technologies, the in-flight experience may become a primary battleground for market share.