The End of Cheap: Why America's Economic Model is Permanently Changing

ft.com · 2026-05-31
The End of Cheap: Why America's Economic Model is Permanently Changing

For half a century, the American economy thrived on falling costs for labor, capital, and energy. This era of 'cheap everything,' fueled by globalized supply chains and record-low interest rates, has come to an abrupt end. As globalization retreats, geopolitical tensions rise, and interest rates normalize, businesses face a new structural reality of higher operating costs. This article explores the convergence of these factors—the end of capital arbitrage, the high price of the energy transition, and the geopolitical tax on trade—arguing that the next fifty years will be defined by an economic shift away from efficiency-at-all-costs toward a model of resiliency. To maintain growth in this high-cost environment, companies must leverage deep technological innovation, particularly through AI and automation, to offset rising inputs. The era of easy growth is over, replaced by a demanding new epoch that favors operational excellence over speculative expansion.