MrBeast Hires Michelle St. Jacques as First Chief Marketing Officer

YouTube sensation MrBeast has appointed Michelle St. Jacques as the first chief marketing officer of his company, expanding her role beyond leading the Feastables brand. St. Jacques, who has been instrumental in growing MrBeast's snack line, will now oversee marketing strategy across the creator's rapidly expanding business empire. This move signals MrBeast's intent to professionalize operations as he scales beyond YouTube into consumer products, philanthropy, and media ventures. With over 200 million subscribers, MrBeast's brand is among the most influential in digital entertainment, and a dedicated CMO could help unlock new partnerships and revenue streams. St. Jacques brings experience from major consumer brands, and her promotion reflects the growing need for seasoned executives in the creator economy. As MrBeast continues to diversify, this hire may be a turning point in how top influencers structure their companies for long-term growth.