Giants and Gotham FC Co-Owner Carolyn Tisch Blodgett: Community-Building Is Good for Business

Carolyn Tisch Blodgett, governor of NJ/NY Gotham FC and co-owner of the New York Giants, is championing a community-first investment strategy in women's sports. In a recent discussion, she detailed how building local connections and fan loyalty has translated into tangible business growth for the National Women's Soccer League club. Blodgett, whose family has deep roots in NFL ownership, emphasized that engaging supporters beyond match days—through grassroots events, partnerships, and accessible player interactions—creates a durable fanbase. This approach, she argues, is not just altruism but a smart business model that boosts ticket sales, sponsorships, and merchandise revenue. Her perspective comes as Gotham FC, based in Harrison, New Jersey, continues to rise in prominence following its 2023 NWSL Championship win. By prioritizing community ties, Blodgett believes women's teams can secure long-term financial stability and attract more investors. The takeaway: investing in people and place is a winning playbook for the future of women's athletics.