George E. Johnson, Afro Sheen Founder and Market Pioneer, Dies at 99

NY Times Business · 2026-07-06
George E. Johnson, Afro Sheen Founder and Market Pioneer, Dies at 99

George E. Johnson, the visionary entrepreneur who founded Afro Sheen and revolutionized the American beauty industry, has passed away at the age of 99. His passing marks the end of an era for a true market pioneer whose company achieved significant business milestones and left a profound cultural impact. Mr. Johnson’s leadership was instrumental in positioning his hair care company not just as a market leader, but as a historical trailblazer. It proudly became the first Black-owned enterprise to be listed on a major American stock exchange, a monumental achievement that broke down long-standing barriers and provided a powerful testament to the potential and strength of Black entrepreneurship in the financial world. Beyond this corporate milestone, Afro Sheen also embedded itself deeply within the cultural fabric through its extensive sponsorship of the iconic television program "Soul Train," enhancing its visibility and connecting directly with its target audience nationwide. Mr. Johnson's legacy continues to inspire.