Echo Project Sells Pre-Loved Clothes for 50p to Tackle Cost of Living Crisis

BBC Business · 2026-10-28
Echo Project Sells Pre-Loved Clothes for 50p to Tackle Cost of Living Crisis

A community initiative called the Echo project is offering pre-loved clothing at just 50p per item, aiming to ease the strain of the cost of living crisis. Organisers say the project was partly set up in response to rising living costs, providing affordable fashion while promoting sustainable consumption. By selling second-hand clothes at a minimal price, the project helps families stretch their budgets and reduces textile waste. The initiative reflects a growing trend of community-led solutions to economic pressures, combining environmental benefits with direct financial relief for local residents. As the cost of living continues to bite, such projects offer a practical lifeline and a model for other communities.