Apple Unveils First Touchscreen MacBook Pro with OLED Display, Starting Near $3,000

Apple has officially announced its first MacBook Pro with a touchscreen, set to launch on November 6. The new models feature OLED displays and were revealed at the company's 'Pro and Tell' event. Pricing starts at nearly $3,000, positioning the device as a premium offering for professionals and power users. This marks a significant shift for Apple, which has long resisted adding touchscreens to its laptops, citing ergonomic concerns. The move brings the MacBook Pro in line with competing Windows laptops that have offered touchscreens for years. Analysts expect the feature to appeal to creatives and developers who want more direct interaction with their work. The high price point, however, may limit adoption to high-end users and early adopters. Apple's decision signals a broader strategy to unify its hardware ecosystem, bridging the gap between iPad and Mac experiences. The new MacBook Pro is expected to drive a wave of upgrades among loyal Apple customers.