Amazon Stock Drops as AWS Growth and Ad Revenue Disappoint Wall Street

MarketWatch · 2026-10-29
Amazon Stock Drops as AWS Growth and Ad Revenue Disappoint Wall Street

Amazon reported third-quarter earnings that failed to impress investors, sending shares lower despite a bold cloud forecast. The company's Amazon Web Services (AWS) division delivered modest results, while advertising growth came in weaker than expected, leaving Wall Street disappointed. Although Amazon projected strong future cloud performance, the current numbers were not enough to stave off a stock drop. This reaction underscores investor concerns about slowing momentum in two of Amazon's most profitable segments. AWS, a key profit driver, has faced increasing competition and cautious enterprise spending, while the advertising business, though growing, did not meet the high expectations set by previous quarters. The earnings report highlights the challenges Amazon faces in maintaining its high-growth trajectory amid a shifting economic landscape. For shareholders and market watchers, the takeaway is clear: even a tech giant like Amazon must deliver on current performance, not just future promises, to keep investor confidence. As the company navigates these headwinds, all eyes will be on the next quarter to see if AWS and advertising can regain their momentum.