AI Startup Simile Raises $300 Million to Build Digital Doubles That Predict Consumer Behavior

Simile, an AI startup, has secured $300 million in funding at a $2 billion valuation to develop digital doubles—AI models that simulate consumer reactions to products and marketing. The company’s technology creates virtual replicas of shoppers, enabling brands to test campaigns and product concepts without real-world trials. This investment signals growing confidence in predictive AI for retail, as businesses seek faster, data-driven insights into customer preferences. With this capital, Simile plans to expand its platform and refine its models, potentially reshaping how companies approach market research and product development. The funding round highlights the rising demand for AI tools that reduce guesswork in consumer engagement, offering a glimpse into a future where virtual testing becomes standard practice.