Range Rover Axes Evoque and Velar to Make Way for New Entry-Level Electric SUV

Range Rover is discontinuing its two most affordable models, the Evoque and Velar, as the British luxury brand shifts focus to an upcoming entry-level electric SUV. The move signals a strategic pivot toward electrification, with the new EV expected to slot below the current Range Rover line-up. While exact pricing and launch dates remain unconfirmed, the decision reflects broader industry trends as automakers streamline combustion-engine offerings to invest in battery-powered vehicles. The Evoque and Velar have been volume sellers for the brand, particularly in urban markets, but their departure underscores Range Rover’s commitment to a fully electric future. Industry analysts note that the new entry-level EV will likely target a similar price bracket, aiming to attract eco-conscious luxury buyers. This transition could reshape Range Rover’s customer base and competitive positioning in the premium SUV segment. As the automotive landscape accelerates toward electrification, the end of the Evoque and Velar marks a definitive step in Range Rover’s evolution.