Harley-Davidson's LiveWire Electric Motorcycle Brand Faces Uncertain Future Amid Slow US Sales

Harley-Davidson's electric motorcycle spin-off LiveWire is facing an uncertain future, with company filings revealing doubts about its ability to continue as a going concern. The American electric motorcycle market has proven difficult, as riders balk at high prices and limited highway range—often under 100 miles. LiveWire, which went public via a SPAC merger in 2022, has struggled with slow sales and mounting losses, despite launching models like the LiveWire One and the S2 Del Mar. The brand's challenges reflect broader headwinds in the EV two-wheeler segment, where high costs and infrastructure gaps deter mainstream adoption. Harley-Davidson has invested heavily in electrification, but the road ahead remains steep. For the iconic American manufacturer, the next 12 months could determine whether its electric ambitions accelerate or stall out.