Ford F-150 Lightning and Tesla Cybertruck Lead Electric Pickup Surge: 232,809 Sold Since 2024

Electric pickup trucks are gaining traction, with 232,809 units sold in the U.S. since the start of 2024, according to industry data. While that number pales in comparison to the gas-powered Ford F-series, which sells nearly that many in a single quarter, it marks a significant milestone for the EV truck segment. The Ford F-150 Lightning and Tesla Cybertruck are among the top sellers, driving competition and consumer interest. Automakers are ramping up production and introducing new models to capture a share of this emerging market, which is expected to grow as charging infrastructure expands and battery costs decline. For now, the electric truck market remains a small but rapidly evolving slice of the overall pickup segment, with early adopters and fleet buyers leading the charge. The next 12 months will be critical as legacy brands and startups battle for dominance in this high-stakes niche.