Brooklyn Startup it’s electric Lands NYC Contract for 700+ EV Charging Plugs Across All Five Boroughs

New York City has awarded a major infrastructure contract to Brooklyn-based startup it’s electric, selecting the company to install nearly 700 permanent Level 2 EV charging stations along city curbsides over the next three years. The initiative, part of Mayor Eric Adams’ broader climate action plan, will expand access to electric vehicle (EV) charging in all five boroughs—Manhattan, Brooklyn, Queens, the Bronx, and Staten Island—addressing long-standing equity gaps in urban EV infrastructure. With this move, NYC aims to support its goal of zero-emission transportation by 2050 while boosting adoption among residents who lack private garage or driveway access. it’s electric, founded by CEO Daniel M. Zaborsky, stands out for its scalable, weather-resistant charging hardware designed specifically for dense urban environments. The company’s solution enables direct grid integration without requiring extensive construction, making it ideal for New York’s complex street layouts. The project marks a pivotal moment for the city’s clean energy transition, as nearly 80% of New Yorkers live in buildings without dedicated EV charging, according to city data. By deploying these units strategically near residential zones and transit hubs, NYC hopes to accelerate the shift from gas-powered vehicles. The rollout is expected to begin in Q3 2024, with full deployment completed by 2027. This public-private partnership underscores how local innovation can drive large-scale sustainability goals. For drivers across the five boroughs, especially in underserved neighborhoods, the new network promises greater convenience and reduced range anxiety. As EV ownership grows nationwide, NYC’s investment signals a blueprint for other megacities aiming to build inclusive, future-ready transportation systems.